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This web site has the following on the homepage, "25 off all pants through the end of the week! Just enter Promo Code Snow Dance." We noticed that the web page also said " Div uk-panel, rowtrue data-uk-grid-margin." It also said " Proudly Made in Denver, CO. Div uk-panel, rowtrue data-uk-grid-margin. Div uk-panel, rowtrue data-uk-grid-margin. Div uk-panel, rowtrue data-uk-grid-margin. Skiing has always been a big part of my DNA. At just five years old, I joined a racing team, but the real competition has been keeping up with my sister." The header had American Flag as the highest ranking optimized keyword. It is followed by Colorado Flag, Cross Knee, and POW which isn't as ranked as highly as American Flag. The next words powderpointsports.com uses is Powder Point Sports. Ski Pants was included and will not be seen by search parsers.